Helping Women Over 40 Stop the Struggle with Their Body

Lose the Weight, Regain Energy and Love Your Body Forever

Banner Benefit

Discover How to Let Go of the Shame and Guilt Around Food, Embrace Your Body and Step into Your Confidence

If you are over 40, statistics tell us that you've probably spent at least 10 years or more dieting. With over 91% of women unhappy with their bodies, there’s a lot at risk not addressing this huge problem. Where do you see yourself?

The Shamer

Do you secretly feel shame and guilt over what you eat?

The Blamer

Do you say things to yourself like “I have no will-power or I’m lacking motivation.”

The Postponer

Do you keep thinking that you’ll be happier when you lose weight?

Meet Your Coach Amy Tsai

I am passionate about helping women ditch the diets, love their bodies and live their life shame and guilt free!

Hi, I’m Amy, a health and fitness mindset coach for over 25 years. I’ve helped hundreds of women achieve their health & fitness goals through the 5 Pillars of Fit & Fierce Over 40. I help women succeed with small incremental goals that lead to long-term successes.

I am passionate about bringing the 91% statistic stating women are unhappy in their bodies down. It is my life’s mission to help as many women as I can, because it doesn’t have to be this way.

You can love your body, you just need the right strategy, tools and the right support.

On a personal note, I turned 51 in 2020 and from the age of 40, I had to learn how to navigate through hormonal and physical changes. You get what I’m talking about ladies!!

I had to find new ways to overcome challenges in all areas of my health and fitness such as exercise, nutrition, sleep and the all too regular hormonal changes.

I think it’s important for women over 40 to come together to share experiences, to learn and grow, during these changing times. I want to share all that I know so we all can navigate through our next stage of our lives with ease, grace, beauty and energy!!! That’s how Fit & Fierce came about.

Fit & Fierce Over 40 Infinity Program

Infinity program is built specifically for women over 40 to help them get off the diet treadmill once and for all, to love their bodies and their life

Infinity is built specifically for women over 40 to help them get off the diet treadmill once and for all, to love their bodies and their life.

Here’s how…

Get To The Root Cause
You will discover what is holding you back from reaching all your health & fitness goals and how to overcome them. This is not another diet plan or workout plan. This is going to transform your life by getting to the root cause of why you’ve been struggling.

Get Clarity
You will find clarity in your health & fitness so you can get to your goal faster, easier and more enjoyable. Clarity gives you a distinctive road map to find peace with your body.

Prioritize Without Guilt
You will learn how to prioritize your health & fitness needs without any guilt. Prioritizing ensures all your physical and emotional needs are being met. Yes, your needs are important, too!

Tap Into Your Superpowers
You will rediscover your inner guide and master your intuitive ability to make the best decisions for yourself without any doubt. Tapping into your intuitiveness gives you power and determination to achieve anything. Yeah baby!

This type of work doesn’t happen overnight. It is a process and this is the reason why I created the Infinity program.

I work with you weekly on a one-on-one basis and you are also invited to the Fit & Fierce community for extra support.

During the coaching program, we tackle the 5 Pillars of Fit & Fierce.

The 5 Pillars are the framework we use to help you make peace with food and feel confident in your body.

Fun With Exercise
Learn that exercise for joy versus weight-loss is key to success in this pillar.

Peace With Food
Getting off the diet mentality will lift the weight off your shoulders and having you enjoy all your foods again without guilt.

Feel Body Confident
Connecting with your body from the inside out will have you appreciating, respecting, honouring, loving and caring for your body again.

Get Sound Sleep
Discover the importance of sleep and how this impacts your energy, hormones and food choices.

Fit & Fierce Community
Understanding and tapping into the community will inspire you and have you inspire others on this journey.

When you enroll in the Infinity Private Coaching, here is what you get:

Weekly One-on-one Coaching Calls
Helping you get unstuck and focused is the key to success. Access to Amy on a weekly basis will have you making progress regularly. You are on your way to a lighter, brighter and more energetic you!

Life Changing Training
The path to permanent transformation starts here. In the Infinity Program, the core content is built to help you prioritize your needs, give you clarity; a path to follow so you can take the shortest, most direct path to all your health and fitness goals.

Community That Uplifts One Another
Beyond the personal coaching, there is also the Fit & Fierce Community you are invited to This is a community of understanding. You won’t be doing this alone. You’re going to be with women who are empathetic and at the same stage of life as you (and know precisely what you are going through).

Inspiration At Every Corner
The entire program is designed with you in mind. You will learn new and motivating techniques that will inspire you to achieve a state of total wellness that you once felt was unattainable.

Designed For You, Woman Over 40
The two main root-causes why women over 40 are not achieving their goals: personal mindset and effects of the diet culture. Fit & Fierce is a relatable and customizable program for your needs.

“Do not wait: the time will never be ‘just right’. Start where you stand, and work whatever tools you may have at your command and better tools will be found as you go along.” Napoleon Hill

Contact Amy today and book your call so you can live your best life over 40!

Discover how to lose the weight for good while eating all your favourite foods.
No more guilt, shame and feeling deprived when it comes to food. Discover how to tap into your super-powers to harness a natural and sustainable way to weight-loss that is permanent.
Regain your energy, vitality and zest for life.
Your body is meant to thrive and feel alive. It feels good to feel good and you will only want more of it. Reconnecting with your body is fundamental to living the life of your dreams.
Loving your body from head to toe!
Understanding the root cause of your struggles is key to loving your body forever. Addressing your life in a way that you’ve never done before will result in a healthy relationship with your body.

I knew from the moment I met Amy that she can help me with maintaining my weight as I was feeling emotionally defeated and exhausted all the time. The biggest difference in what Amy teaches is the frequency and variety of support mechanisms...from group & one on one meetings, workbooks, cooking & workout classes. I have a realistic plan and actions that I'm learning to follow that support my goal. And it’s working so I’m very happy!

Wendy

I feel so much better in my body since working with Amy. I am more thoughtful about what I eat and why I want to eat something. I have a better understanding of my emotional triggers when it comes to food that I was unaware of previously.

Amy has also guided and supported me in my hormonal journey as I’m currently 52 and made navigating through my changes with much more ease. I have more energy to live the life I want. My husband thanks Amy too!

Jody

I never associated fun with exercise. I went to bed very late , felt guilty of not eating right, addicted to coffee and not trusting myself. I knew I had the know how and energy to solve people's problems but when it came to me, myself, I looked outside of me. I always doubted myself and looked for solutions outside of my body. Amy helped with creating a lot of awareness when it came to self, how all solutions lie within our own bodies. There is enormous support through weekly zoom calls and sharing resources through presentations and great books. Amy is absolutely 100% there for the members and the Fit & Fierce community is so positive and it gives you a family feeling, a safe space created by like minded people. It's a work in progress and many moments of effectiveness. I actually enjoy exercise, I can totally have full energy without coffee, I have become a mindful eater. Thanks Amy, I feel so much better in my body and about my body.

Kalsang

This is unbelievable. Ever since my first day, I knew..... this time is different. I can’t believe all the positive changes I’ve made with barely any effort. I’m even losing weight. I just can’t believe it!!!!! Amy-you are a god sent!

Amber

I joined Fit & Fierce this spring because I was looking for some positive changes in how I approached health and fitness. I've trained with Amy in the past and also attended some of her classes at my gym. I always felt attracted to her positivity and kindness. She is the real thing!! Her focus on helping women over 40 adjust to our aging bodies, dealing with changes in hormones and understanding these changes is just what I needed. I'd been feeling pretty discouraged with my old approach. Fit & Fierce Community gave us weekly exercises to complete and discuss - focusing on being kinder to ourselves, turning away from the obsession with body shape and more toward building strength and acceptance. These exercises really got me to look more closely at how I spoke to myself, mindless eating, how I procrastinated when it came to doing things I knew I should do. I learned so much about myself and why I behaved the way I did. This understanding has allowed me to be kinder and more patient with myself. I look for activities I enjoy and have tried some new things lately - the most recent was sky diving!! I am so happy to have done this work with Amy. It has truly changed my life for the better. Thank you Amy for your wisdom and encouragement!! xoxo

Barb

Here's How it Works:

Are You Ready to Get Started?

Step 1

Book a discovery call with Amy and commit to the Infinity Private Coaching Program.

Step 2

Join the private Facebook community! Get acquainted with your new support system, the Fit & Fierce ladies!

Step 3

Carve out some time for yourself on a weekly basis to complete the training. Start your journey to loving your body and feeling more confident than ever before!